Breakingviews | Kraft/Cadbury

Considered view

09 Nov 2009 18:45

Cheez melt

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By formalising its £10bn bid the US group is hoping the UK confectioner’s shareholders will lobby the board to talk. Without adding a penny - yet - that’s risky. But it also brings in arbs - whose view of value is simply a profit. That could shift the outcome in Kraft’s favour.

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