RUN THE NUMBERS

Hershey is considering a bid to rival Kraft’s $16.7 billion offer to acquire Cadbury, according to the New York Times. The trustees of the charitable foundation that controls a majority of Hershey’s votes, is said to be pressuring the chocolate firm’s management to consider a $17 billion offer. The company is working with JPMorgan and Merrill Lynch-BofA.

23 Nov 2009 -

To bid or not to bid