Breakingviews on Twitter
Search League Tables

Thursday, 02 October 2014

Apple iOUs may need to be as desirable as iPhones

Cool bonds

Right now, money managers are gaga for the company’s bonds even though they are sure to deliver stingy returns. But up to $55 bln of issuance over three years is on a par with huge borrowers like banks. To be sustainable, that would call for Apple’s category-creating magic.



This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

Sign In

(Launches in a new window)