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Sunday, 21 September 2014

Triple ignition

GM and Ford could be set to turbo-charge

General Motors and Ford could be ready to turbo-charge. The two U.S. automakers are admirably cautious about this year’s prospects. There’s a chance, however, that it’s too soon for investors to put on the brakes.

Three blasts from the past could rev things up for the Motown manufacturers. More borrowers with weaker credit are buying new vehicles. Last year, $17 billion of securitizations backed by subprime auto loans hit the market, a near 50 percent increase on 2011. That should add extra oomph to the in-house financing units at Ford and GM.

Luxury cars are also on the rise, with their share of sales increasing by half a percentage point in 2012. The competition in that market is heating up, though. Ford’s Lincoln and GM’s Cadillac brands are more aggressively targeting the likes of BMW and Audi. Hanging in that race may burn up much of the extra profit, for now at least.

The biggest boost should come from selling more pickup trucks. With an average age of over 13 years, according to Citi, they’re the oldest vehicles on the road. And sales are 95 percent correlated to housing. With early signs of a recovery in that market, there’s good reason to expect pickup sales to, well, pick up.

Trucks provide among the best pre-tax margins - some 20 percent, as a midpoint of various estimates. They currently represent less than 12 percent of total U.S. vehicle sales. Returning to the historical average of around 17 percent, according to a GM presentation, would add an extra 810,000 or so to production this year, based on estimated overall sales of 15.3 million.

That’s an extra $3.9 billion of net income, using an average price of $30,000 and a 20 percent tax rate. Assuming GM and Ford capture the same shares they have of full-size pickups, it would add $1.6 billion and $1.5 billion to their respective earnings. Pop that on an earnings multiple of 10 times and it suggests a jolt of about a third to the market values of both companies.

It may well take more than a few months for these three factors to truly ignite. When they do, though, Ford and GM should speed ahead.

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Context News

Ford is planning to report fourth-quarter and full-year 2012 earnings on Jan. 29. Rival General Motors on Jan. 15 cautioned analysts that it expected its net income for 2013 to be similar to last year’s and for truck production to be flat.

At the North American International Auto Show in Detroit in mid-January, both companies emphasized their new pickup truck designs. GM highlighted the Chevrolet Silverado and GMC Sierra, neither of which has been significantly updated since 2007.

Ford unveiled the concept for its next generation of F-series pickups, dubbed the Atlas. The F-series has been the biggest-selling pickup truck for 36 years. Last year Ford sold 645,318 of them last year, almost 30 percent of all vehicles it sold in the United States in 2012.

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