Search League Tables

Tuesday, 02 September 2014

Is Zipcar the next Netflix or is it TiVo?

First mover

The bythehour urban car rental firm is losing money but still growing as it prepares an IPO. Like the movie renting and TV recording pioneers before it, Zipcar has shaken up its industry and built a great brand. But as their divergent fates show, that doesn t guarantee success.



This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

Sign In

(Launches in a new window)