Search League Tables

Tuesday, 22 July 2014

Mobile advertising will boom in 2013

Mobile dollars

Internet firms moaned for years that users were spending lots of hours on the Web, but marketing dollars weren’t following from print and TV. Time and the growth of broadband have closed this gap. The boom in smartphones now provides similar fuel for mobile advertising.



This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

Sign In

(Launches in a new window)