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The Exchange: Riding the high-tech fitness boom

4 Jan 2022 By Dasha Afanasieva

Signa Sports United is a network of web shops and fulfilment systems for cycling, team sports and outdoor kit. Its CEO Stephan Zoll speaks to Dasha Afanasieva about going public through a Ron Burkle-backed SPAC, and how punters are spending big on sophisticated bikes and rackets.

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