We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Love of country

22 April 2021 By Yawen Chen

The controlling shareholder of the sportswear company will pocket $1.5 bln from a 30% share rally after consumers threatened boycotts of Western brands critical of Beijing’s Xinjiang policy. It’s smart timing by struggling Anta; patriotic outrage is a fickle sales driver.

This content is for Subscribers only

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)