We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

What's in a name?

9 May 2011 By Robert Cyran

The iPad maker’s distinct label accounts for about half its market cap, a new survey finds. It’s also 10 times what it was in 2006. Measuring brand worth is an imprecise art, but there are good reasons why technology companies dominate and are prone to big swings in value.

This content is for Subscribers only

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)