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Backtivist

8 June 2021 By Aimee Donnellan

Cevian Capital has taken a 5% stake in the 16 bln pound UK insurer. Unusually for an activist, it likes boss Amanda Blanc’s current strategy. But it gives her cover to move quickly, and also sets Aviva on a similar path to the lucrative exit Cevian managed at fellow insurer RSA.

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