We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

More users, more problems

30 October 2014 By Robyn Mak

Mobile now accounts for half of its search traffic, but the Chinese search giant is grappling with how to turn users into revenue. Baidu has defied skeptics who thought it had missed the smartphone boom. But to deliver profit, it will need to keep sacrificing margins.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)