Out of the blue

14 September 2017 By Jeffrey Goldfarb

The Swiss food giant is buying control of the hipster coffee chain at a high-octane $700 mln valuation. It’s a premium upgrade for the Nescafé maker, which is also offloading its U.S. candy arm. It may prove challenging, though, for such a niche brand to jolt the bottom line.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)