Brave new Brazil

14 April 2011 By Wei Gu

Foxconn, the Taiwanbased Apple iPad maker, is mulling a $12 bln investment in Brazil. China can’t be complacent as its costs rise. The Latin American nation still can’t compete on efficiency, but advantages won by tariffs and market potential may start to outweigh other factors.

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Brazilian president Dilma Rousseff said that her government is studying an investment plan by Taiwanese electronics manufacturer Foxconn Technology Group. Initial sums of $300$400 million could rise to $12 billion over five to six years, she said, in comments made on April 12 during a visit to Beijing.

In a statement on April 13, Foxconn said it has been studying investment opportunities in Brazil in order to be closer to where its main customers are.

Foxconn, which makes the Apple iPhone and iPad among other things, already produces mobile phone handsets in Brazil. It also has plants in North America and Mexico, as well as in European countries including Slovakia and Poland.

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