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Changing the Monogram

24 July 2014 By Ethan Bilby

Acquiring the U.S. conglomerate’s white-goods division would be a Lenovo-IBM moment for KKR-backed Qingdao Haier. The purchase, at up to $2.5 bln, would give the Chinese refrigerator-to-dryer maker a trusted Western brand that widens its appeal and helps expand global scale.

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