Folding the umbrella

16 Jan 2007 By John Christy

Citigroup is refashioning its image by dropping its famous red umbrella and changing its name to simply Citi . The umbrella has come to represent an unwieldy set of businesses. Maybe Prince should consider disposals rather than rebranding.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)