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30 March 2010 By Rolfe Winkler

With his personal finances tied up, Robert Sillerman is trying to take his firm which owns the rights to Elvis, Ali and Idol private. CKX shareholders will want a hunky premium, though. That will require Sillerman to put up more equity or lose his grip on the group.

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CKX, an entertainment group that has the rights to the American Idol televised pop contest, Elvis Presley and Muhammad Ali, is in talks that could lead to a sale, the company said on March 29.

One Equity Partners, JPMorgan Chase's private equity arm, is interested in the company, a source familiar with the situation said. The Wall Street Journal reported on March 26 that CKX was in the late stages of a deal with One Equity at about $6 a share.

A deal at that price would value the company at about $558 million.

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