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The advertising lever

20 September 2004

Both companies are having to increase marketing costs to get topline growth. Trouble is, raw materials costs are also rising. At Unilever at least there are some clear areas for improvement in its management structure. Colgate will need to grin and bear it At Unilever at least there are some clear areas for improvement in its management structure. Colgate will need to grin and bear it.

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