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Spirits sequel

17 Aug 2020 By Dasha Afanasieva

The $80 bln alcohol giant is hoping Ryan Reynolds’ gin can copy the feat of George Clooney’s tequila, which grew 68% in a year. U.S. imbibers, who tend to drink the group’s spirits at home, are a good target. But the deal hinges on them stumping up just as wallets are squeezed.

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