Bear hug

31 October 2019 By Jennifer Saba Follow @jennifersaba

Others are also going live, but with a low price and a vault of content Disney+ will be Netflix’s toughest rival. There’s a benefit for CEO Reed Hastings, though: Being lumped together with the Magic Kingdom makes his firm look less like a tech giant in need of regulation.

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Walt Disney is launching Disney+ on Nov. 12 for $6.99 a month. Verizon Communications said it will offer at that date the video streaming service to its new and existing customers free for 12 months.

Apple is launching its video-streaming service Apple TV+ on Nov. 1 for $4.99 a month.

AT&T unveiled more details regarding its forthcoming video-streaming service during a presentation for media on Oct. 29. HBO Max is launching in May 2020 and will cost $14.99 per month. AT&T is targeting 75 million to 90 million subscribers in the United States, Latin America and Europe by the end of 2025.

Netflix missed its forecast of U.S. streaming subscriber net additions in the third quarter partly due to price increases. Its standard package costs $12.99 a month. The company said on Oct. 16 that its worldwide customers totaled 158 million.

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