Louder echo

25 September 2007 By Robert Cyran Follow @rob_cyran

The satellite TV group is the latest media company to consider separating cashcow broadcast businesses from fastergrowing operations. This wheeze doesn t always create value as Viacom illustrates. But Echostar s plans look to be on the right track.

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EchoStar is considering splitting into two listed companies. The first would consist of its satellite payTV operations. The second would own its settop box manufacturing business, international operations, and satellite services. Charlie Ergen, EchoStar's chairman and chief executive, would hold the same titles at both companies.

Separately, EchoStar announced it agreed to buy Sling Media for $380m. The company makes the Sling Box, a device that streams cable or satellite settop box programming to any internetconnected device.

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