Rough ride

29 Jul 2015 By Edward Hadas

The European Commission thinks the amusement park’s nation-by-nation pricing policy goes against single market principles. Euro Disney is just looking for efficient ways to sustain its business. But the sound economics is up against political power. The latter is likely to win.

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The Financial Times reported on July 29 that the European Commission has asked France to investigate the pricing policies of Disneyland Paris, owned by Euro Disney. The EU commissioner for the single market suspects that the amusement park is charging different prices based on nationality, a practice which is prohibited under European Union rules.

A spokesman for Disneyland Paris told the Financial Times: “When purchased directly with Disneyland Paris, the cost of a basic resort package — without promotional offers — is identical across all markets, give or take exchange rates.”

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