White noise

5 July 2018 By Liam Proud Follow @liamwardproud

Broadcasters like ProSieben, ITV and Mediaset are losing viewers to streaming services and ad dollars to Google and Facebook. Together they could invest more efficiently in technology, but Europe’s fragmented market makes content hard to share. They look doomed to steady decline.

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Italian TV group Mediaset said on June 27 that it wanted to create a pan-European broadcaster to fend off competition from traditional rivals such as France’s Vivendi and new digital-streaming companies like Netflix.

“A group like ours, strongly anchored to the Italian and Spanish markets, needs to look at a perspective of international growth … in Europe,” Chairman Fedele Confalonieri told Mediaset’s annual shareholder meeting on June 27.

Mediaset Chief Executive Pier Silvio Berlusconi said the Milan-based TV group was not in talks with any other company about creating a pan-European broadcaster at the moment, but added that it would have a leading role were there any moves to do so.

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