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Feeling the burn

17 September 2020 By Anna Szymanski

Online fitness app Zwift just raised $450 mln at a $1 bln valuation not long after Lululemon bought startup Mirror for $500 mln and Peloton’s value topped $23 bln. Lockdown exercise trends fuel the frenzy. But the real addressable market may be much skinnier than they claim.

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