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Interstellar overdrive

16 July 2020 By Lisa Jucca

Is it a new cocktail, a lost city, a painkiller, the easyJet founder? By renaming themselves Stellantis, FCA and Peugeot are seeking to add futuristic sparkle to their marriage. Like others before them – from Diageo to Mondelez to Altria – actions will mean more than new words.

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