Flighty shoppers keep UK grocers on their toes

2 June 2016 By Carol Ryan

Customers still visit Tesco and Sainsbury’s in the same numbers, but not for their entire trolley. A new pick ‘n’ mix approach to shopping shows customers are no longer a captive audience. The challenge for the Big Four is to make a visit to the German discounters less worthwhile

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Subjects

Supermarkets

Regions

United Kingdom

Context News

Sales at Tesco fell 1 percent year on year in the 12 weeks to May 22, according to industry data published on June 1, showing signs of stabilisation for Britain’s biggest supermarket chain in a tough market for the “Big Four” players.

Tesco outperformed its main rivals, with sales at J Sainsbury down 1.2 percent while Wal-Mart’s Asda suffered a 5.1 percent fall and Wm Morrison dropped 2.1 percent, Kantar Worldpanel said. The market overall grew just 0.1 percent, as food prices slipped by 1.5 percent.

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