The game gets ugly

21 June 2005 By Fiona Maharg-Bravo

Football pretty much made Sky. But the beautiful game isn t as important as it used to be for the payTV operator. With increasing competition, good content will no longer be enough to keep subscribers happy.

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British Sky Broadcasting, the UK paytelevision firm, said it plans to launch an internet movie and sports download service later this year as part of a strategy to retain subscribers, counter new videoondemand offerings from its cable rivals and retain subscribers.

Meanwhile, the EU reportedly wants 2550% of English Premier League Football rights to go to another broadcaster. BSkyB currently has exclusivity until 2007. The rights package is up for renegotiation in the summer of 2006.

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