Triple play, less pay

30 April 2006 By Robert Cyran Follow @rob_cyran

While telecom and cable companies past offerings of bundled services never amounted to much, this wave looks sustainable. Previous waves were driven by the marketing idea of hitting consumers with one large bill. Technological progress now means one small bill.

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Quadruple play generally refers to one company offering the following combination of services: broadband; television; fixedline telephone; and mobile telephone.

There has been a wave of moves by European companies to take advantage of the convergence of telecom and media markets in the past six months. Examples include: UK media group Sky buying broadband provider Easynet; UK cable group NTL acquiring Virgin Mobile; Carphone Warehouse offering broadband to its telephone customers; and Italian mobile group 3Italia acquiring a digital TV license.

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