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30 July 2014 By Antony Currie, Daniel Indiviglio

The conglomerate is set to spin off Synchrony at some 11 times 2013 income, a small discount to Discover. But GE’s store-branded credit card business is riskier. A rise in charge-offs, currently near lows, could hit the unit quick and hard. That makes the offering look pricey.

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