Sold to the highest bidder

30 April 2004 By Rob Cox

The first lines of the prospectus say it all: Google is not a conventional company. True to form, neither are its plans for an auction. But before Google can revolutionise Wall Street, it has some high hurdles to jump to prove this is a more effective way to price equity.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)