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Radio-active

18 January 2006 By Rob Cox

Though dMarc seems an old economy company, the deal is more like a VC investment. Google might pay anywhere from $100m to over $1.2bn. Google is sensibly using incentives as part of its acquisition strategy. But on the other hand, it seems to be punting with its cash.

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Radio-active

18 January 2006 By Rob Cox

Though dMarc seems an old economy company, the deal is more like a VC investment. Google might pay anywhere from $100m to over $1.2bn. Google is sensibly using incentives as part of its acquisition strategy. But on the other hand, it seems to be punting with its cash.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

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