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Public Yeti sighting

7 July 2016 By Robert Cyran

Yeti, which sells ultra-rugged ice chests endorsed by pro bass fishermen and BBQ pitmasters, could be the biggest U.S. float of 2016. Building a cooler, um, cooler – and flaunting it – is the key to its success. But copycat competitors will soon be biting at Yeti’s big feet.

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