We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.


12 Apr 2021 By Jennifer Saba

Jessica Alba’s eco-friendly diaper company filed to go public and could be worth some $3 bln due to fast-growing sales and a focus on wellness. It’s also a tempting target for bigger groups gobbling up startups. But any whiff of brand insincerity is just one of many risks.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)