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Soggy ends

27 April 2020 By Dasha Afanasieva

Tobacco group Imperial Brands sold premium stogies like Montecristo to undisclosed buyers for $1.4 bln. A low valuation of 12 times EBITDA fits with tobacco products’ niche appeal, and the uncertain virus hit. Other disposals needed to meet a 2 bln pound goal may be even harder.

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