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Thinking outside the Box

12 February 2020 By Dasha Afanasieva

Jean-Francois van Boxmeer is leaving the world’s second biggest brewer after 15 years as CEO. His legacy is a firm adept at selling pricier beers in fast growth markets like Vietnam and Mexico. With both troubled, new boss Dolf van den Brink’s issue now is whether to change tack.

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