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Fifteen pieces of flair

10 September 2007 By Robert Cyran

Apple has already sold 1m of its hot mobile phones. So why did it risk alienating customers and cut the price by $200? Apple has a long history of smashing the guidance it sets. The maths suggest the group had to cut prices to keep the game going. Steve Jobs has a long history of smashing the guidance he sets. The maths suggest the group had to cut prices to keep the game going.

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