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Saviour complex

3 December 2019 By Lisa Jucca

Fiat scion John Elkann is mimicking Jeff Bezos and Marc Benioff in acquiring a struggling editorial trophy, La Repubblica-owner GEDI, from the De Benedettis. Whether Elkann, who part-owns The Economist, can revive GEDI is hard to say. But the billionaire has the resources to try.

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