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28 January 2010 By Una Galani Follow @ugalani

The UK commercial broadcaster has brought its leadership debacle to an end. Adam Crozier will join new chairman Archie Norman. Neither knows much about TV, but both relish a challenge. That’s fortunate as ITV urgently needs strategic direction in a harsh new media world.

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Britain's largest commercial freetoair broadcaster ITV has appointed Adam Crozier, the head of Royal Mail, as its new chief executive ending a fraught search to fill the position.

Crozier will replace John Creswell, the broadcaster's interim chief executive, at some point later this year.

In November, Archie Norman was appointed as nonexecutive chairman, replacing Michael Grade, who had been executive chairman since January 2007.

Prior to joining the Royal Mail, Crozier was chief executive of the Football Association and before that he was joint chief executive of Saatchi & Saatchi, the advertising agency.

ITV shares rose 1.9 percent to 57 pence following the announcement.

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