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Pikachu effect

10 February 2021 By Sharon Lam

Sony beefed up in anime by paying $1.2 bln for AT&T’s Crunchyroll. Netflix is investing in the $24 bln market, HBO locked up Hayao Miyazaki’s coveted catalogue and movies like “Demon Slayer” are becoming box-office hits. IP-hungry companies could put valuations into fast motion.

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