We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Froot Loops

8 July 2016 By Samantha Acriche

The $29 bln food giant just opened a cereal outlet in Times Square. Despite the big-name restaurateurs involved, it’s unlikely to challenge McDonald’s for breakfast or nearby candy stores for dessert. Lazy millennials aside, it’s more like a novel advertising gimmick aimed at reviving sales.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)