We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

The fix for bricks

5 September 2017 By Robert Cyran

The Danish toymaker is packing away 1,400 jobs after its decade-long sales boom faltered. Attaching itself to hit movies like “Star Wars” cemented strong growth, including from nerdy adults. As toy-market competition intensifies, Lego’s success requires an augmented-reality shift.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)