Budding problems

9 October 2007 By John Foley

By tying up with rival MolsonCoors in the US, SABMiller is conceding defeat in its fiveyear battle to topple Budweiser. But the UK brewer may yet win the war. With Bud facing stiffer competition, the deal shows up the weakness in the King of Beers own realm.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)