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Content is king

10 December 2006 By Fiona Maharg-Bravo

The conventional wisdom is that Sky bought 17.9% of ITV to spoil NTL s bid. But the UK pay TV group may also covet ITV for a content deal. That won t be easy. The regulators are watching Sky like hawks, and ITV would only agree to a deal if Sky offered it juicy economics.

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