Zorro TV

14 August 2012 By Raul Gallegos

News Corp’s new Spanish-language JV, MundoFox, should have little trouble piquing the interest of America’s fastest-growing minority with Colombian TV soaps. The company’s plan to package U.S.-style programs is the novelty – and could define how much market share it can grab.

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MundoFox, News Corp’s Spanish-language TV joint venture with Colombia’s RCN Television, launched in 50 cities across the United States on Aug. 13.

The network plans to offer viewers RCN’s soap opera programming during the day but will emphasize American-style television geared for a Spanish-speaking audience. This will include dubbing some Fox content into Spanish, including the animated show “American Dad.”

MundoFox will compete with market leader Univision and the smaller Telemundo for an audience estimated by the U.S. 2010 census at 51 million people, or 16.3 percent of the population.

The American Hispanic community has purchasing power estimated at $1 trillion, potentially rising to nearly $1.5 trillion by 2015, according to Moody’s. Spanish-language broadcasters compete for a portion of an overall $5.7 billion Spanish-language in advertising spending, according to Nielsen.

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