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Cheerio to plastic

16 January 2020 By Dasha Afanasieva

The KitKat maker will invest $2 bln to sell more grub in recycled packaging. Yet even that will only help cut its use of new plastics by a third. For the scheme to work, CEO Mark Schneider needs a market for second-hand wrapping to take off, and other food groups to take a hit.

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