Questions of class

14 May 2013 By Olaf Storbeck

The German carmaker drives the next version of its flagship Mercedes off the forecourt on May 15. Much depends on the success of the new S class. The luxury sedan might be an amazing car, but shifts in market tastes and sales problems in China may undermine its success.

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Daimler presents the tenth iteration of its flagship passenger car, the Mercedes S class, on May 15. The car, the prices for which start at about 72,000 euros, will hit European stores in the summer.
The first S class Mercedes was introduced in 1954. The luxury sedan is Mercedes’ most profitable and prestigious model. Previous versions pioneered cutting-edge technology such as anti-lock braking system (ABS), the airbag and electronic stability control. The current model, introduced in 2005, has sold 600,000 units.

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