We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Staying viral

2 September 2019 By Robyn Mak

The Groupon-meets-Facebook outfit has established itself as a $38 bln nuisance to larger Alibaba. A savvy mix of social networking, group discounts and heavy marketing did the trick. Those can work only so long, though. It will take an impressive second act to be a killer app.

This content is for Subscribers only

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)