We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Pileup risk

28 Aug 2019 By Robert Cyran

The stationary bike outfit calls itself a technology, media and software firm in its IPO prospectus. True, it burns lots of cash and gives founders supervoting rights. But Peloton needs to retain online customers in an exercise market prone to fads. That’s far from a sure bet.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)