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Peugeot's big gamble

27 July 2004 By Marianne Brun-Rovet

Success isn’t certain in the competitive European market. But it’s encouraging for Peugeot that Renault’s and VW’s new cars are struggling. Of course, there’s always the risk that Peugeot’s new models will flop too. But at least its finances are sound and it is cheap.

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