No need to kibble

9 April 2014 By Jeffrey Goldfarb

The toothpaste-to-batteries giant is sending the bulk of its Iams, Eukanuba and Natura brands to Mars for $2.9 bln. Annoyingly, another buyer is still needed for the European arm. But at least this exit doesn’t rely on the tortured P&G mechanics that derailed its last big deal.

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