We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Tastes awful!

21 December 2004 By Robert Cyran

The average drug firm spends as much as CocaCola or Unilever on selling, general and administrative costs. This is far too much. A clampdown on advertising and marketing could lift the drugs industry out of a zerosum game.

This content is for Subscribers only

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)